"Don’t be into trends. Don’t make fashion own you, but you decide what you are, what you want to express, by the way you dress and the way you live life - Gianni Versace"

Image Sense - "Creating Your Sense of Style"


Hi, I’m Joanne McEwen, Welcome to Image Sense where we “Create your Sense of  Style” with Professional & Personal Image & Style consultations, as well as Colour analysis, Wardrobe editing & personal shopping for Women & Men.

We provide you with the complete package so you can look your best for all occasions and have the confidence to wear it. From the student to the career person to the stay-at-home mum, to anyone who has had changes in their lifestyle, Image Sense will help you transform you into your new look.We are committed to providing you with all the tools you need to be successful in “Creating your Sense of Style”. As Gianni says, don’t make fashion own you, but you decide what you are, what you want to express by the way you dress and the way you live life”.

We are based in Geelong, Victoria.

Let me Create Your Sense of Style!

Let me Create Your Sense of Style!

Joanne McEwen

Image Sense

Call Me on: 0466 577 212

Or Email: joanne@imagesense.com.au

Connect with Joanne on Google+

What would you like to know about Image,Style,Colour or any Wardrobe Woes?
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Style Sense

“Are you stuck in a Style rut & need a fashion make-over?”

Let us show you what styles work best for your image and body shape and proportions, personality and lifestyle, including:

  • fabric textures, patterns and prints
  • necklines, hemlines, jacket/skirt lengths
  • finding your best accessories
  • Find out More here

Colour Sense

“Have you thought about how what colours we wear can make us feel drab or fab?”

We will show youyour best colours to compliment:

  • your colouring, personality & lifestyle
  • your contrast levels
  • and how to combine altogether
  • Find out More here

Wardrobe Sense

Do you have a wardrobe full of clothes that no longer suit you or your lifestyle?

Not only will your wardrobe make sense we will:

  • Organise and de-clutter
  • keep what’s best suited to you!
  • Plan for new additions that work
  • Create new looks from existing pieces
  • Find out More here

Shopping Sense

“Do you dread the thought of going shopping for new clothes?”

Stop wasting time and money shopping buying the same clothes!  Come shopping with us and You will learn:

  • Where and how to shop for your personality, figure and lifestyle
  • Know what styles and colours to focus on
  • To be more productive
  • Find out More here

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Client Reviews

“It is with delight I recommend the Colour Sense Consultation with Jo, for the first time in years I am excited about fashion again.  I love fashion but had been nervous to use colours I was unsure of.Jo has given me back the confidence to show how colours best work together and how they complement my image.” Michelle

“I really liked going shopping with you because it took all the agony out of choosing clothes to suit me.It’s made me think twice about colours I can put together, and how I can get away from choosing only jeans for casual wear.I now feel like I have moved on from 2006 where I chose very plain pieces of clothing to a brighter, more colourful look.I would recommend a personal shopper/stylist to anyone, and would like to do a one on one personal colour analysis with you.” Debbie

“I highly recommend Joanne from Image Sense. Joanne went through the style consultation very thoroughly and respectfully. Fashion, body shape, image, and; style are all very close to a woman’s heart and can be so closely linked to our confidence and self-esteem. Joanne gently took me on a journey of discovery of my own style and preference, sprinkling some of her extensive knowledge and; flair along the way!” Georgina

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